The exertions offered by many scholars to produce Op-ed articles become ineffectual as the messages conveyed through the newspapers are palpably ephemeral. This implies to the beginning of my extrapolation that suitable medium for a suitable text!

In keeping with my credence, however, not all Op-ed articles are ephemeral — most of them are worth preserving for years. This book comprises of 82 such eternal perspective critiques relevant to the title of the book, “Mass Media and Society.”

Unlike the usual academic textbooks and reference books, this book might not be read in order. This volume can be read from any page, based on the topical interest of the reader.

This book does not only serve as a reference book to the students and scholars of mass communication but also as a general book to the individuals of common interest.